Latest news & thoughts
Email Part 2: The Role of Email in Lifecycle Marketing
What is Lifecycle Marketing? Lifecycle marketing is a four-phase framework designed to help businesses find more of the right customers
Email Part 1: Is E-mail Marketing Still Relevant?
Some people say legislation is making e-mail marketing ineffective CAN-SPAM legislation passed by the Federal Trade Commission in the US
All businesses can benefit from the Pokémon GO phenomenon
How Popular is Pokémon GO? As I’m sure you know by now, the Pokémon GO phenomenon is huge. According to The Guardian, average daily
5 Ways to Make WordPress SEO Friendly
1. Use Short Permalinks That Include Keywords Permalinks refer to how your website address (URL) is displayed. By default, WordPress site
On-Page SEO – Anatomy of a high ranking web page
Title Tag The title tag is displayed in the top bar of the web browser, as the heading and link in search engine results pages (SERPs)
What is WordPress?
What is a Content Management System? Before you can understand what Wordpress is, you need to understand what a content management system
Why The Role of Digital Marketing Agencies Must Change
Many companies still believe that they can effectively outsource all of their digital marketing activity to a digital marketing agency or
New Office in Jersey Channel Islands
We're the new office here on the third floor at Forum 3 in Jersey. The move from The Digital Jersey Hub happened about 6 weeks ago and
What is a Buyer Persona & Why Is It Important?
What is a Buyer Persona? A buyer persona (sometimes referred to as a customer persona or marketing persona) is a fictional
How much should you spend on a website?
When you’re planning to design and develop a new website or update your current one, it's easy to get carried away. We are all faced with
Web Development as You Know it is Dead
The Old Approach The old approach to web development requires a long design and development process and large up front costs. The site
What is Inbound Marketing? Why is it important?
Rather than the old outbound marketing approach of cold calling, buying email lists and hoping for leads, inbound marketing is all about