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Email Part 2: The Role of Email in Lifecycle Marketing


What is Lifecycle Marketing? Lifecycle marketing is a four-phase framework designed to help businesses find more of the right customers

Email Part 1: Is E-mail Marketing Still Relevant?


Some people say legislation is making e-mail marketing ineffective CAN-SPAM legislation passed by the Federal Trade Commission in the US

All businesses can benefit from the Pokémon GO phenomenon


How Popular is Pokémon GO? As I’m sure you know by now, the Pokémon GO phenomenon is huge. According to The Guardian, average daily

5 Ways to Make WordPress SEO Friendly


1. Use Short Permalinks That Include Keywords Permalinks refer to how your website address (URL) is displayed. By default, WordPress site

On-Page SEO – Anatomy of a high ranking web page


Title Tag The title tag is displayed in the top bar of the web browser,  as the heading and link in search engine results pages (SERPs)

What is WordPress?


What is a Content Management System? Before you can understand what Wordpress is, you need to understand what a content management system

Why The Role of Digital Marketing Agencies Must Change


Many companies still believe that they can effectively outsource all of their digital marketing activity to a digital marketing agency or

New Office in Jersey Channel Islands


We're the new office here on the third floor at Forum 3 in Jersey. The move from The Digital Jersey Hub happened about 6 weeks ago and

What is a Buyer Persona & Why Is It Important?


What is a Buyer Persona? A buyer persona (sometimes referred to as a customer persona or marketing persona) is a fictional

How much should you spend on a website?


When you’re planning to design and develop a new website or update your current one, it's easy to get carried away. We are all faced with

Web Development as You Know it is Dead


The Old Approach The old approach to web development requires a long design and development process and large up front costs. The site

What is Inbound Marketing? Why is it important?


Rather than the old outbound marketing approach of cold calling, buying email lists and hoping for leads, inbound marketing is all about

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