Digital Marketing Latest
What does GDPR mean for Digital Marketing?
Whilst there is a lot of information available online about GDPR, it is generally quite long and confusing with minimal practical ideas for
Email Part 2: The Role of Email in Lifecycle Marketing
What is Lifecycle Marketing? Lifecycle marketing is a four-phase framework designed to help businesses find more of the right customers
Email Part 1: Is E-mail Marketing Still Relevant?
Some people say legislation is making e-mail marketing ineffective CAN-SPAM legislation passed by the Federal Trade Commission in the US